Review Sony Master Series Z9G (XBR-85Z9G)

Our verdict

Sony has never punched the 8K series on TV as well as providing more pixels than any previous Sony TV. They also provide a new level of brightness and processing power. The result is a definition of wealth on TV: an interesting and courageous statement from a brand that wants to cultivate a stable flag in the new 8K space.


  • Amazing 8K image quality
  • Excellent 4K signal reduction rate
  • Advanced HDR brightness
  • Impressive view


  • Some lights are blooming.
  • High end price
  • No full HDMI2.1 port
  • HDR10 + is not supported

Sony Bravia XBR-85Z9G Deals

TRDEverything about the 8K TV at Sony’s first launch was very large: their screen size is 85 and 98 inches, respectively. Their price tag stretched to ten thousand. Their screen has more than 33 million pixels. Their specifications include the brightness of the ground that measures nearly 4,000 nits, while the latest Sony Backlight Master Drive delivers a dim light zone in a large area plus 700 plus for Direct LED lighting system

In summary, Sony’s Z9G (ZG9 in the United Kingdom) is well known as a TV that has been presented with high-tech home entertainment. Recommended videos for you …

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If you wait for the Z series to return to its former glory and you have enough money to pay for it, the new Z9G may be the smart pantheon that we have been waiting for since Z9D / ZD9 in 2014.

Price and release date

Sony has unashamedly high-end routes to the brave new world of 8K TV in the UK. During the launch, ZG9 includes (For now) Only two models, 85 inches and 98 inches large, Sony KD-85ZG9 and Sony KD-98ZG9, which are priced at 14,000 and 84,999 pounds respectively. 

In the United States, you’ll find the Sony XBR-85Z9G and Sony XBR-98Z9G that are almost equivalent, which will bring you back around $ 12,999 and $ 69,999, respectively. 

The Sony A9G 85-inch model, also known as the KD-85Z9G, is coming to Australia soon, but the price and release date have not been announced.


Specifications of SONY MASTER SERIES Z9G / ZG9

Available screen sizes:  85 inches, 98 inches |  Tuners:  Freeview HD |  4K: Yes – Really 8K |  HDR: Yes (HDR10, Dolby Vision, HLG) |  Panel technology:  Backlight Master Drive Smart LED  TV: Yes, then Android Oreo |  Curve: No |  Size: 1913 (w) x 1141 (h) x 120 (d) mm |  3D: No |  Input: Four HDMI (one 2.1, three 2.0), Three USBs (one 3.0), RF receiver, Wi-Fi, Ethernet, Bluetooth 

Of course, what is defined about the design of the Z9G / ZG9 series is enormous. These screens are very large and the frames around and behind those screens are also abnormal. But this is understandable on this occasion 

We can accept special lift because these sets use direct light – all screen areas must be supported by certain things – and the large screen frame plays a forward-facing speaker system. This will see two speakers placed along the top edge of the TV and two at the bottom edge together with two subwoofers in the 85-inch model and the other one that is bigger in the 98-inch series.

The 85-inch ZG9 is placed on a pair of desktop feet that look a little function while the 98-inch set can be placed on a similar desktop foot or even more attractive stand. up

The black body of both sets is exceptionally strong and, like all the latest Sony TVs, the sharply carved back panel provides all channel coverage and inputs you need to make the cable’s visibility. More or less

However, it’s not all forms and functions. Good connection 

On the outside, you will find four HDMI, one of which uses the latest 2.1 standard. Very compatible with 8K video at 60 frames per second. It may be good if the other three HDMIs have been certified 2.1 as well, because LG is offering even on OLED 4K TVs this year, but there is currently no HDMI 2.1 certified source, so it’s now a point of doubt.

There are three USB for multimedia playback, one of which supports 3.0 speed. Ethernet and Wi-Fi network options are also available, along with a digital optical and 3.5mm audio output.

Design TL; DR: Sony’s ZG9 / Z9G TV is bigger than beautiful. But it has the size that is suitable for the actual use, including the built-in forward-facing speakers

Smart TV (Android Oreo)

Sony has again turned to use Google’s Android TV platform for the 8K Master Series smart TV feature. This time, we received the Oreo version and it looks like the platform will update to Android Pie when it comes out.

Android TV is still not really our favorite smart TV system. Even though it is currently in the eighth repeat, we still find the ‘shelf’ design and the way that the first page takes over the entire screen is quite tricky. We still have the same feeling as if the Android menu is interested in Pushing content to me, which the app manufacturer wants me to see rather than focusing on what I know myself might want to see.

That said, Oreo works quite slippery and there are no errors on the ZG9 / Z9G and the on-screen layout has definitely been updated to repeat on Android earlier, especially when talking about the priority of the source. More videos, apps and content that is less TV type. 

Android TV still has a small gap when talking about supporting video apps at least in the UK. Sony works with the biggest problem in this area by adding a separate YouView app that provides a simple electronic approach to search. All content in the UK terrestrial TV app. Advertising

All YouTube, Netflix and Amazon Video apps are available and accurate within the Android Oreo interface, and they all support 4K and HDR playback. However, as with Samsung’s 8K TV, the ZG9s are frustratingly unable to play. YouTube’s selectable 8K video 

As you would expect today, ZG9s will recognize the voice. This comes in the form of a Google Assistant built-in and if you have an Amazon external listening device, Alexa has even a microphone installed on the TV so you can talk to the Google Assistant without having to find a remote control. 

We are happy to say that the remote control is a completely new design from Sony that is easy to use and more responsive than the horror shows that Japanese brands have dedicated to previous TV models.

Smart TV TL; DR:  Android TV still feels that it is currently the most difficult smart TV platform. But at least the latest version seems to be heading in the right direction

HD / SDR performance

From all the work that needs to be done far beyond the 8K TV to display HD content easily, they have to add tens of millions of pixels to real-time HD images. Sony’s 4K TV has a great reputation for The ability to reduce signal sampling rates and we are happy to say that this has been translated into the 8K TV that has already been launched.

Not surprising at the level ‘Sink’ of the specifications that Sony brought to the ZG9s. They received the brand’s latest X1 Ultimate processor. This supports Sony’s new 8K X-Reality Pro zoom reduction system, along with a large number of knowledge and image analysis databases, which now have 8K samples. The types and standards of various sources can be best when conducting business with new mappings with the enormous resolution of the screen. And excellent results

Sony’s 8K sampling system does not focus on clarity and excessive detail when displaying HD sources, rather than focusing on detecting and removing source noise as well as making the image look dense and three-dimensional. Increase This method may not sound ‘8K’ for you as much as Samsung’s 8K sampling rate, but it will give you a surprisingly natural and consistent relaxed image. This is a remarkable achievement when you consider that you watch HD sources that have added more than 30 megapixels for 85- (or 98-) inch screen playback. 

Impressive as Sony’s SDR content management. You have two options for this: You can see in the SDR ‘Standard’ (use custom image mode) or convert back to HDR (with other image settings). Courtesy of the Remaster System HDR of system objects 

The combination of a beautiful set of rich clarity and maneuverability and natural color creation makes both methods look fantastic. For me, this TV is about HDR, and when the remaster HDR is made as delicate as here, I don’t see much reason to not use it, except that the dominant AV purist can’t do it. 

It is noteworthy that while appreciating Sony’s remastering HDR work at Samsung, removing the HDR + HDR sampling rate option from the latest TV.

4K / HDR performance

85ZG9 is designed from the back, forward and top to bottom to bring HDR back home and it is made in a truly beautiful style.

The first thing that affects you is the incredible brightness of the screen: in Cinema and Custom modes, it can pump more than 3,600 nits (98-inch screen, close to 3,900!) On the 10% white HDR window which immediately lifts the HDR image in Realistic levels of realism and dynamics 

Especially for images with resolutions up to 4,000 nits and higher, such as Blu-ray Dolby Vision 4K and 2001: A Space Odyssey. Nothing can explode. For example, the area that is shining in 2001, enjoying the best HDR effects we have ever seen on any screen outside of Dolby’s Pulsar Monitor. These intense highlights reveal a sparkling metal and shadows that create a deep depth. Besides that they will use a much darker basic brightness level

With it, HDR will appear again in the show. But here, highlighting the true HDR is the intensity of the outer sunshine around Derry. You feel that you are actually watching the action in the daytime – which is quite unstable because of what happened in the city during the movie showtime. This remarkable brightness also adds to the distinction between the horrific water / basement scene of the film, including the creation of the moment that Pennywise creates an impressive daytime image.

The better news is that the 85ZG9 has color and range intensity to keep up with great brightness. In other words, the brightness will enter into the amount of beautiful colors that will unlock the wide-range technology that is an important partner for the HDR experience. There is no sense of fading or the tone you receive when the screen pushes for brightness. Without having to have color certification information to keep up

At this point, it’s time to talk about the biggest talk point of ZG9: 8K resolution. This is integrated with HDR to provide an experience that we have never seen before during TV reviews … The only problem is the original 8K content. That is provided for our viewing pleasure from the actual list that includes A mix of scenery, countryside scenery, HDR 8K performances from Gran Turismo and some portions of the Rio Carnival. All 8K movies look amazing in dynamism, dynamism and for the need for better-than-truth quotes. But it only serves as the content of the show, not what you will see on Friday night

So should sit to enjoy the best 8K content? The most complete effect from the 85-inch image comes from the viewing distance of the screen height of about 1.5x. The image still gives a three-dimensional feel and immediately more than 4K content from the entire ‘normal’ viewing range.

Although you shouldn’t feel the need to sit directly on the screen as well. The image remains mostly quality if viewed from the side as well, because the ZG9 still uses the recommended X-Wide Angle technology – with results that are not completely satisfactory in Sony’s ZF9 4K last year. This time, Sony managed to deliver a wide-angle feature without having to deal with the general sharpness of the screen we saw with ZF9. In contrast, 85ZG9 can deliver impressive black tones in the way you hope to see on TVs with the LED Back-light Master Drive from Sony.

So where is the problem? The light of the 85ZG9 is completely flawless. Occasionally, in general, during the shooting of complex HDR images with a wide variety of light and darkness, the image will begin to show general grayness in dark areas, sometimes with very high brightness. Occasionally and with dark and blue tones, as if the screen was not able to cope with their own brightness. 

Overall, the black level is generally not as deep as you get from Samsung’s 8K TV, but it allows the Sony series to store more shadow details in extreme images.

On the flip side of this image, the image that has reduced the sampling rate varies as you get from Samsung’s 8K TV. Sony images are not very detailed or sharp. But they compensate for this by looking clean and even more Things that make them immersed in the longer than Samsung’s efforts 

It is also very impressive when it is found that Sony’s signal reduction mechanism can maintain image integrity even when dealing with a large amount of motion in frames. In fact, Sony’s long-standing motion processing has come into its own more than it had in an 85-inch 8K environment where any failure

Performance 4K / HDR TL; DR: With unmatched brightness, great resolution, large color gamut But subtle and surprisingly powerful contrast performance. 85ZG9 delivers the most advanced exhibits of modern image technology today. 

the sound

Unfortunately, Dolby Atmos sounds that Sony promises to make the ZG9 / Z9G not ready; Will be added through the firmware update this year From listening to the unusual sound system of ZG9 with non-object audio format But there are good reasons to wonder if Dolby Atmos will serve well when support for the format finally arrives. Advertising

The positioning of the two speakers above the screen and the other two below will allow the sound stage to be large, as well as allowing the sound effects to give the vertical feeling and precision of the layout that you cannot hear from. Built-in TV speakers And what should prove appropriate for the high channels of Atmos

Since the speaker turned forward, moreover, they will enjoy the details and the presence that the rival speakers on television can collect. In addition, they are powerful enough to change a few gears when the action movie scene begins and don’t struggle when pushed hard.

Although all these strengths, the sound of the 85ZG9 still feels like a little disappointed. The sound tends to disappear somewhat when mixing gets difficult, and despite having a forward shot speaker and supported by a passably grunty subwoofer, the sound stage can feel quite restrained and polite at times. 

Sound TL; DR: The size and details of the sound are impressive. But the sound may be overwhelming and there is not much energy and raw energy in the sound stage as we would expect from setting up the front-facing speakers.

Other panels that need to be pondered …

Only the other 8K TVs that are currently in the city are the Samsung Q950R. Those TV models do great work in selling 8K dreams. Back up the resolution with outstanding performance, contrast, outstanding color and system. Shockingly sharp random reduction rate

The Samsung series has an edge over Sony in black depth and delivers 4K images with a sharper aspect ratio. The 82Q950R, 82-inch, is a lot (£ 4,000) cheaper than the Sony 85Q950R as well.

However, the Sony 85ZG9 reduces the brightness of objects that are less prominent than the Samsung model. It still keeps more details in the dark area. Images that have been reduced in size look better and consistent and I feel that it is more affected than Samsung TVs from the original 8K content. 

Final verdict

The 85ZG9 is largely a successful 8K launch by Sony: far from relying on the large number of pixels to receive its main TV wing. It supports high resolution with high brightness, color and sharpness. More than any other set to date 

Even Sony’s master drive backlighting technology is not able to prevent this little light from blooming on large and bright TVs like this. But in most cases, 85ZG9 is a poster child.

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